The brief
An online insulation retailer selling nationwide, built on Shopify with a focus on helping customers choose the right product.
What we built
- Full Shopify e-commerce store with cart
- Free U-value calculator
- Shop by application and thickness
- Buying guides and SEO-focused product pages
The approach
Buying guides and a U-value calculator answer the questions customers ask before they buy, and the shop-by-application navigation gets them to the right product quickly.
The result
The goal was to take a brand-new shop from zero sales. It reached £28k in sales in its first month, thanks to deep industry knowledge of the customers and the trade, and a great working relationship.
Visit the Insulation Warehouse Direct online insulation shop website
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