A small business website does not need dozens of pages. It needs the right information, presented clearly, so that a visitor can decide quickly whether you are right for them and how to contact you.
The home page
- A headline saying what you do and where, in one sentence
- A clear button to call or request a quote
- A short summary of your main services
- Some proof: reviews, photos of work, accreditations you genuinely hold
Service pages
One page per main service, explaining what is involved, who it is for, common questions and a way to enquire. This is also what helps you show up in searches for that service.
An about page
People buy from people. A few lines about who you are, how long you have been doing this and how you work – with a real photo – go a long way.
Areas covered
Say which towns and villages you cover. It saves time for customers outside your area and helps local search.
Reviews or testimonials
Use real reviews with first names and locations where customers are happy for you to. Linking to your Google reviews adds credibility.
A contact page that works
Phone number, email, a short form, your hours and your service area. On a phone, the number should be tappable.
The legal and practical bits
- A privacy notice explaining what you do with enquiry details
- Your company or trading details where required
- Secure HTTPS (the padlock in the browser)
Things you can usually leave out
Long mission statements, autoplay videos, sliders that change every three seconds and pages with nothing to say. Every page should help the customer take the next step.